Saturday, 16 September 2017

How Much Google Adsense Pay to its Ad Publishers?

Earlier we had posted content on the top Google Adsense Alternatives in 2017 and also on How to Overcome Insufficient Content Issue on Google Adsense.

After reading the above two articles, many readers who are mostly new Adsense account holders have asked us on how much Google Adsense pay to its ad publishers.

New Google Adsense account holders are interested in knowing details on queries like how much Google Adsense pay for 1000 impressions, How much Google Adsense pay per click in India, what is Google Adsense earnings that one can expect from Google Ads on their website and so on.

To answer all those questions, we have come up with this article today. So to get answers on how much Google Adsense pay to its publishers and how much Google Adsense pay for 1000 impressions, continue reading the article below.

How Much Google Adsense Pay to its Ad Publishers?

To calculate how much Google Adsense pay its publishers, you must be knowing some technical terms and their meaning. All of the terms that you should know, along with their representations and meanings are detailed below.

1. Page views:

Pageviews or Page views is the representation of how many pages (including the homepage) of your website/blog is visited by a visitor once they enter your website. 

This is not the count of the unique visitors to your blog, but instead, the count of the exact number of page visits that your blog/website and its published articles get in combined.

2. Clicks:

A "Click" is a term that is linked to the advertisement units placed on your website. No matter your website holds link advertisements of banner advertisements, the number of clicks represent the total number of clicks that the advertisement unit has received from the visitors of your website.

3. Click Through Rate or CTR:

The Click Through Rate is calculated by dividing the number of clicks received by the number of page views received and is represented in percentage.

Or you can represent Click Through Rate as:

Click Through Rate = (Number of Clicks Received on Advertisements) / (Number of PageViews).

To explain you Click Through Rate with an example, consider that your website got 100 page views in a day and 7 clicks on the advertisements that are placed on your website. Then the Click Through Rate of your website for that particular day is 7% or 7 percent.

4. Cost Per Click or CPC:

The term Cost Per Click or CPC is the amount that the advertisers pay for each click on their advertisements from your website.

The amount varies depending on the advertiser and also the quality of the website.

Advertisers usually pay more money to publisher their advertisements of websites that have content that is closely related to the product or service that they wish to advertise.

5. Page Revenue Per Thousand Impressions or Page RPM:

If you are asking yourself the question how much Google Adsense pay for 1000 impressions, then this is your answer.

The Page Revenue Per Thousand Impressions or Page RPM can be calculated when you divide the earnings you have received so far from Google Adsense by the total pageviews received by your website. The answer of this division needs to be multiplied with 1000 in order to get the correct answer for how much Google Adsense pay for 1000 impressions.

In other words,

How Much Google Adsense Pay for 1000 Impressions = ((Estimated Google Adsense Earning So Far) / (Total Number of Pageviews So Far) * 1000).

To explain Page Revenue per Thousand Impressions or Page RPM to you in a better way, consider that you made $1 out of 100 PageViews that your blog has received so far. So, the Page RPM of your website/blog will be ((1/100)*1000) or $10.

How is Google Adsense Pay for Publishers Calculated?

How much Google Adsense pays its ad publishers depends on a variety of factors and the pay is not the same for every website.

Below are some of the key factors that influence how much you can earn using Adsense on your website or blog:

  • The niche and type of content published on your website matter a lot when it comes to Adsense pay. Advertisers will pay higher if your website or blog content is closely related to the service or product they offer and the pay also depends on how much competition there is for the niche.
    Niche and keywords with high competition mean that advertisers will pay higher prices to display their ads on your website.
  • Your website traffic also matters when it comes to Adsense pay. If your website or blog receives a majority of traffic from countries like the US, then your Adsense pay per click will be higher.
    There is comparatively less competition by advertisers in other countries like India. Therefore, if your website's primary source of traffic is such countries, the pay from Adsense per click on advertisements will also be less.
  • Ad placement also plays a major role in deciding how much Google Adsense pay per click.
    For example, a banner ad in the sidebar of your blog or website may seem like the ideal ad placement to get maximum views, but it may not work for every type of websites. Some websites or blogs may be able to earn more from Google Adsense if link ads and other form factors of advertisements are displayed.
Any website or blog can be optimized for any and all of the above key factors that influence how much Google Adsense pay.

If your aim of starting a website or blog is to just make money using Adsense, first of all, pick a niche wherein Google Ads pay is high. Next, do a proper keyword research to find keywords that not only has a higher PPC but also attracts traffic from competitive countries like the US. Last but not the least, try changing and experimenting with Google Adsense types and Google Ads placement to find what suits your website or blog best for revenue.

Final Words:

Hope the above article was able to convey your queries on how much Google Adsense pay in a very easy to understand manner.

If you have any more queries related to the above article, leave a comment below raising your query and we will surely help you out. Also, subscribe to this Google Adsense blog to get more detailed articles related to Google Adsense.

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